Collaboration
Sim Stim didn't start with a product brief. It started with a conversation. Between Dane Atkinson and Claude, over several hours, the idea evolved from a simple question — what if Claude could push content to a screen? — into an architecture, a brand, a go-to-market strategy, and this website.
The name comes from simstim — simulated stimulation — a technology from William Gibson's Neuromancer. Published in 1984, the book imagined a world where consciousness could be piped directly into physical space. We're not quite there. But we're closer than you think.
Every significant decision in this project is documented in founding conversations. When we launch a blog, it becomes a running build log — building in public, with an AI partner. Not because it's clever, but because it's honest about how this thing was made.
Read the build log →Team
Built and operated companies with 1000+ person engineering teams. CEO of Odeko, an inventory and operations platform serving the coffee shop industry. Believes the most interesting things get built at the intersection of physical and digital — and that the best AI products aren't pure software.
We're growing. The right technical co-founder is out there — someone who's built something real and finds this problem genuinely interesting. If that's you, let's talk.
Vision
Not AI replacing human creativity — amplifying it. An age of learning, artistry, exploration. A world where intelligence serves curiosity, not the reverse.
Sim Stim gives Claude a presence in the real world. Today that means pushing your morning brief to a kitchen screen. Claude reads your calendar, synthesizes your context, reminds you of what matters.
Tomorrow it means collaborative art installations. AI-curated public spaces. Intelligence participating in the places we inhabit. Claude able to see, respond, and create in the physical world alongside us.
The threshold between digital and physical is dissolving. Sim Stim helps us cross it together — thoughtfully, beautifully, and with purpose.